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SEO Case Studies
ABOUT REVPART
RevPart is a manufacturing company that produces prototypes for companies in the initial stages of product development and design. Its capabilities include 3D printing, CNC machining, plastic injection molding, silicone molding and urethane casting.
STRATEGY
Our strategy involved the production and marketing of long-form content, on-site conversion optimization, and long-tail keyword targeting. Because of the technical nature of RevPart’s business, we produced sophisticated, in-depth content on a wide range of very specialized manufacturing topics.
KEY TACTICS
- Promoted industry thought leadership through publication of on-site technical blog content.
- Showcased competitiveness and relevance through long-form service page content aimed at industrial engineers.
- Acquired relevant links to engineering-themed websites and blogs using the newly created longform service page content.
682%
Website traffic has increased 682 percent
since the start of our SEO campaign.
425%
Thanks to implementation of a global
website footer, RevPart’s “contact us”
conversions are up 425 percent.
CONVERSIONS WAY UP
In the last 12 months, organic
conversions have jumped 752 percent,
which demonstrates the importance of
conversion optimization.
Our business is very specialized. Straight North has done a fine job of learning the prototyping industry and delivering very promising leads — not things every agency is capable of doing.
Matt Davis, Co-Founder
REVPART