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SEO Case Studies
ABOUT DONALD A. GARDNER ARCHITECTS
Donald A. Gardner (DAG) is an award-winning architectural firm specializing in pre-design house plans. DAG retained Straight North to implement an SEO campaign to improve the quantity and quality of on-site conversions.
STRATEGY
- Build new, relevant content for home-style pages to bring in traffic for related searches
- Increase organic traffic and improve on-site conversions
KEY TACTICS
- Developed content for home-style pages optimized for long-tail keywords
- Created monthly blog topics related to DAG’s services and trending industry topics
83 + 104 = SUCCESS
Our campaign has produced an 83
percent increase in organic traffic to
the targeted site pages, and a 104
percent increase in new organic visits.
BLOG BOOST
Revenue from blog-generated
leads is up 32 percent, and the blog
conversion rate has improved by
111 percent.
BREAKING THE $100K BARRIER
DAG’s monthly revenue from organic
traffic recently eclipsed $100,000 for
the first time.
Straight North’s SEO work is having a considerable impact on the growth of our business. Outstanding results. I’m glad we connected with them.
Chuck Tripp, Sales & Marketing Director
DONALD A. GARDNER ARCHITECTS