PPC Keyword Research Services

Important Elements of PPC Keyword Research

Potential campaign keywords must be thoroughly researched to identify those with the best potential for conversion. The most important things to consider:

• Target audience demographics — Who is looking for the client's products/services?
• Relevance — What products/services is the client going to advertise?
• Geographic service areas — In what locations are the products/services offered? International, national, regional, state, cities, and zip codes have great bearing on keyword selection.
• Intent — Does the keyword show user intent for the client's products/services? For example, "carpet cleaning company" reveals greater buying intent than "carpet cleaning".
• Negatives — What keywords should be eliminated from the campaign? For example, a carpet cleaning company will not want its ads to display for "carpet cleaning products".
• Average cost per click (CPC) for each keyword — This data is crucial as a gauge for campaign budgeting.
• Search volume — Also crucial data for gauging the campaign budget. In PPC campaigns, all keywords are targeted, regardless of volume, even keywords Google estimates to have zero search volume. Low-volume keyword data adds up to big numbers.