DIY And Fully Custom Are No Longer Your Only Website Choices

We’ve introduced a radically new platform, GoNorth! Websites (GNW) that strikes a perfect balance between DIY website platforms and a fully customized option.

GNW meets a huge need for small and midsized businesses that have been caught between a rock and a hard place, forced to choose between a DIY option that is inexpensive but inadequate, and a fully custom option that is expensive and overkill.

GNW websites are far less expensive than fully custom websites, but far, far more powerful than a DIY solution.

Before we get into the features of GNW, let’s take a quick look at the downsides of DIY and fully custom websites.

7 Big Disadvantages of DIY Websites

No originality in design — Your stock template looks just like 10,000 other businesses.
No copywriting — DIY copywriting takes forever and probably falls short.
Shared hosting — Your page loading speed is slow, and you are vulnerable to frequent downtime.
No SEO — Your website will not have the foundation you need to be visible on Google for organic search.
No integration — Connecting your website to Google Analytics and other back-end management systems is difficult or impossible.
Poor lead generation — Page templates lack the design flexibility to take visitors into a conversion funnel.
Hard to maintain — Support options are limited.

4 Big Disadvantages of Fully Customized Websites

Cost — A fully custom website can easily exceed $20,000.
Development time — From project launch to website launch, a time frame of six months is fast.
Feature overkill — A fully custom website may be too sophisticated — or run on a platform too robust — for your current and even future needs.
Expensive to maintain — If the website is built on a complex platform and/or has too much functionality, monthly maintenance costs can be budget breakers.

Solution: GoNorth! Websites

GNW “splits the difference” between DIY and fully custom. It is an ideal website solution for:

Entrepreneurs
Startups
Growth-oriented small to midsize businesses
Simple product/service offerings
Basic functionality requirements

Key Advantages of GNW:

GNW creates a custom design unique to your business.

GNW supplies professional copywriting.

GNW takes your site live in 30 days.

GNW websites are responsive — that is, mobile-friendly.

GNW websites include an optimized “Contact Us” form to attract leads.

Other content includes a catalog request form, service and product pages, custom pages determined by you, a staff section, photo gallery, video gallery, blog section and news section.