No Internet marketing company is an island. Our valued business partners enable us to fulfill all the strategic and technological requirements of our client campaigns. Having top-flight business partners, as we do, is essential for success in Internet marketing:
Clients, especially large organizations, have widely varying requirements for Internet marketing campaign integration. It is virtually impossible for a digital marketing agency to have in-house expertise to support every CRM, ERP, CMS, e-commerce shopping cart platform, etc., used by an agency's client base. Without supplementing in-house expertise, Internet marketing execution will have gaps and inefficiencies that could reduce or even destroy the campaign's ROI.
Besides the breadth of technologies an Internet marketing agency must support, the depth must also be considered. Whereas small clients may use only 50 features of a CRM, a middle market or large organization may use 5,000. While an agency's in-house development team may be able to handle the first situation, the team may be in way over its head trying to handle the second. Partnering with the right specialist allows for seamless execution.
Besides depth and breadth, innovation is the third issue that drives partnerships. You don't need us to tell you that Internet technologies are evolving at breakneck speed. For an Internet marketing agency to offer the best campaign strategy and execution for today and tomorrow's needs, it needs support from business partners focused on emerging technologies related to mobile marketing, voice recognition, video analytics and a host of others. These innovation-driven partnerships allow an Internet marketing agency to scale as client needs grow, and not face technological roadblocks six months or a year into the campaign.